Client: Power Coalition for Equity and Justice & Alabama Values
Project Title: We Draw The Lines Louisiana – Narrative & Mobilization Support for Robinson v. Callais SCOTUS Case
Creative Agency: Of Noble Folk
Role: Creative Director & Lead Designer

The Challenge

The Robinson v. Callais Supreme Court case is a high-stakes redistricting lawsuit that could reshape the political landscape in Louisiana—and set a precedent across the South. Power Coalition and Alabama Values needed a campaign that could do more than explain a legal battle. They needed a cultural movement—one that translated policy into power, and courts into community action.

With a modest budget and national implications, the ask was clear: build a powerful visual identity and storytelling engine that could educate, mobilize, and inspire sustained advocacy around the fight for fair maps.

The Execution

We launched We Draw The Lines with a full suite of deliverables, including:

• Brand Identity: A new visual system built around hand-drawn typography, warm color gradients, and collage-style illustrations, symbolizing both literal map-drawing and community-led storytelling.

• Print & Digital Collateral: Rally posters, social graphics, and event materials that were bold, legible, and designed for mass reproduction—often wheatpasted or handed out at actions.

• Merchandise: Limited-run t-shirts featuring original slogans and hand-drawn illustrations that attendees could wear as badges of solidarity.

• Video & Photography: Cinematic short-form videos and dynamic photography captured the spirit of the movement on the ground—energized, youthful, and ready to act.

Through tight art direction and cultural fluency, the campaign reflected the stakes and the style of the people it aimed to mobilize.