CLIENT: POWERADE
AGENCY: MOMENTUM WORLDWIDE
ROLE: ART DIRECTOR & GRAPHIC DESIGNER

I collaborated with a small team to develop a March Madness activation centered on capturing the year-round dedication of college basketball players. The experience was designed to simulate various seasons and the unique challenges athletes face throughout the year, providing attendees with an immersive understanding of their commitment. The activation culminated in a dunk experience, allowing participants to engage physically and emotionally with the intensity and skill required in college basketball. This approach created a memorable and authentic connection between fans and the sport.Prominent youtuber and former D3 athlete D Friga was invited to captain our mobile experience.

Attendees received a printed highlight poster to commemorate the event and enjoyed the opportunity to sample Powerade, enhancing their overall March Madness experience.