American Express at

the 2024 US Open

Role: Art Director

As Art Director, I led concepting and creative direction for American Express’s premier member activation at the 2024 US Open. The task: design an experience that celebrated one of Amex’s core brand pillars—travel—while engaging tennis fans in a meaningful and memorable way.

We transformed the Amex Member Lounge into an international travel experience in Queens, bringing the world to the tournament. Guests could:

  • Collect custom-designed postcards to commemorate their visit.

  • Receive exclusive travel bags, blending utility with premium design.

  • Explore a curated culinary menu, elevating global flavors to match the prestige of the event.

This immersive concept bridged the excitement of the US Open with the aspirational spirit of travel, reinforcing Amex’s commitment to delivering unique experiences for its members.

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